About sho
We built sho to run our own company, SaucerSwap.
Other tools give your agents every page. sho gives them the story: what happened across your company, in order, and what’s true now because of it.
Where we started
We started running SaucerSwap on AI agents.
SaucerSwap is a live exchange. We run it with a small team and a lot of agents.
Peter Campbell, Co-founder, CEO 
Joseph Bergvinson, Co-founder, Engineering The hard part
The agents weren’t the hard part. Coordination was.
Context spread across many tools. Permissions on who can see what. Facts that keep changing.
What we built
So we built sho.
One picture of the company that stays current as things change. Each agent reads only what an admin grants it. That’s what made our agents actually useful.
The name
sho is named after the shō (笙), a Japanese instrument made of seventeen bamboo pipes. They sound together as one chord, and because it’s played on both the in-breath and the out-breath, its sound never stops. Many voices, one continuous sound. That’s what we wanted for every company.
The word also means “beginning” and “to soar,” which felt right too.
Since then
We run SaucerSwap on it.
Our own team and our agents work from it every day.
Next
Now we’re bringing it to other teams.
What sho does
Puts your company in one story.
sho is for linking every source you connect by meaning and over time: which plan a request serves, who disagrees and what changed since, so each person’s work gets better.
Gives everyone the part they may see.
sho is for people and their agents working from the same picture. Access is checked on every answer, and every answer shows where it came from.
What makes it different
Search finds pages. sho is for what they mean together.
Search finds matching pages, and AI memory keeps one person’s history. sho is for the whole company’s picture: which plan a request serves, who disagrees, and what changed since.
Tested: warnings say who to ask, not what changed
Warnings reveal only that something you can’t see changed, and who to ask. In our benchmark, none of the 100 runs with sho gave away a hidden decision; agents without sho did on 6 of 10 of the hardest questions.
Working with us
We start with one team and one recurring task, and agree in writing what sho may read, who can use it and how long it is kept. Then we agree how we will know it is working. Talk to us.
Key facts
- Company
- Sho Intelligence, Inc.
- Type
- Delaware C corporation
- Founded
- Founders
- Peter Campbell (co-founder, CEO, LinkedIn) and Joseph Bergvinson (co-founder, Engineering)
- What it does
- Understanding for every person and agent at your company: what happened, in what order, and what’s true now because of it
- Pricing
- On request
- Programs
- NVIDIA Inception
- Website
- sho.md
- Contact
- hello@sho.md
Questions
What is sho?
Other tools give your agents every page. sho gives them the story: what happened across your company, in order, and what’s true now because of it.
What does sho read?
Only what your admin chooses. sho works alongside the tools you already use, with nothing replaced or migrated. You start by adding sho’s bot to your Discord and choosing the channels it may read.
How do we start?
Tell us about your team and one recurring task, and we’ll scope a first rollout with you.